))
How Does Google GBP Support Really Work? Brad Wetherall, ex-Director- Support Operations, Interview
Manage episode 460453338 series 3417414
Content provided by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Sterling, Mike Blumenthal & David Mihm, Greg Sterling, Mike Blumenthal, and David Mihm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever wonder how GBP twists the dial to approve an edit? Why they use video verification and what a trust score is? In Part 1 of this interview we learn the answers to those many questions and more.
00:15 Introduction to Brad Wetherall and His Journey
02:53 Transitioning from Google to Bitwise Consulting
05:34 Understanding Google Business Profile Support Structure
08:03d Support Strategies and User Journeys
11:08 The Evolution of Support Systems at Google
13:36 Challenges in Support: Suspensions and Verifications
16:45 The Algorithm Behind Suspensions and Reviews
19:29 Trust and Reporting Mechanisms in Google Business Profile
22:23 Review Fraud: Detection and Challenges
25:01 The Balance Between Fraud Detection and User Experience
27:46 Video Verification and Its Implications
30:41 Final Thoughts on Reviews and Trust Scores
Ep 189
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
213 episodes
Share
