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Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Breaking Down the New Trade Show Playbook with Steve Prahalis of SME
Manage episode 461327632 series 2840594
Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
📖 The trade show playbook is being rewritten.
In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive.
🎧 Topics include:
- The rise of vertical marketing for targeted engagement
- Demographic shifts reshaping trade shows
- How hybrid models enhance ROI for exhibitors and attendees
- The importance of proactive strategies to stay ahead
👉 Learn actionable insights to elevate your trade show strategy.
Links Mentioned:
- SME Website: https://www.sme.org
- Steve’s LinkedIn: Steve Prahalis
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
45 episodes
Share
Manage episode 461327632 series 2840594
Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
📖 The trade show playbook is being rewritten.
In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive.
🎧 Topics include:
- The rise of vertical marketing for targeted engagement
- Demographic shifts reshaping trade shows
- How hybrid models enhance ROI for exhibitors and attendees
- The importance of proactive strategies to stay ahead
👉 Learn actionable insights to elevate your trade show strategy.
Links Mentioned:
- SME Website: https://www.sme.org
- Steve’s LinkedIn: Steve Prahalis
About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.
Let’s connect:
- Visit the podcast homepage
- Tweet us at @Industrialsays, @jamessotoism
- Follow James Soto on LinkedIn
- Email us at [email protected]
- Subcribe to the YouTube channel
45 episodes
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Similar to Industrial Strength Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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