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Unlocking the Secrets of Niche Perfumes: A Conversation with Huib Maat
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Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London.
Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is essential for a harmonious scent. Huib shares how in a product market dominated by conglomerates he has discovered a demand for niche perfumes, catering to more adventurous and unconventional scents that may not appeal to the mass market. We also discuss the challenges of marketing scented products online and the creative strategies he has developed to promote his brand.
From learning more about the process of making perfumes, to inspiring marketing ideas to try yourself, there is lots to take away here.
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