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Attracting Top Talent with Colleen Pfaller
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This episode highlights the vital role of branding in attracting and retaining top talent in today's job market. Colleen Pfaller discusses insights from an employee value perception study, emphasizing the importance of authentic employer branding and cultural contribution.
• Understanding the evolving role of HR in attracting talent
• Insights from the employee value perception study
• Employees prioritize brands they identify with
• The importance of authentic branding over superficial perceptions
• Culture as a dynamic aspect needing nurturing and growth
• Emphasizing cultural contribution rather than mere fit
• The challenge of building a unique brand in a competitive market
• Strategies for aligning employer branding with company values
• Cultivating an authentic and engaging workplace environment
• Encouragement to rethink branding strategies for better retention
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Chapters
1. Attracting Top Talent with Colleen Pfaller (00:00:00)
2. Attracting Talent Through Brand Perception (00:00:02)
3. Workplace Branding and Company Culture (00:06:41)
4. Standing Out Through Authentic Employer Branding (00:12:27)
166 episodes
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