#232 The Carbon Capture Startup Google Bet Big On—And Why It’s a Cheaper | Anca Timofte (Holocene)

CleanTechies

In This Episode
In today’s episode of CleanTechies, we’re joined by Anca Timofte, the CEO and Founder of Holocene, a direct air capture (DAC) company revolutionizing carbon removal through a continuous-loop liquid system. With over a decade of experience in carbon capture—including being one of the first employees at Climeworks—Anca offers unparalleled insight into the challenges and opportunities of building climate solutions.

Anca walks us through:

**How Holocene's low-temp carbon capture slashes energy costs with novel organic chemistry.

**Solid vs. liquid DAC: Why Holocene’s approach is a game-changer for scaling carbon removal.

**Holocene's milestones: Securing Google as a customer and advancing major projects.

**Startup lessons: Co-founder alignment, mission-driven hiring, and thriving in Knoxville.

**Why DAC matters: Tackling legacy and ongoing emissions in a decarbonized world.

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Topics:
(time stamps are accurate for the full episode and approximate for the free preview)
**00:00 Intro
**02:51 Understanding Direct Air Capture
**05:54 Business Model and Customer Segments
**08:54 Partnerships and Market Dynamics
**11:48 Scaling and Project Deployment
**15:06 Founding Story and Entrepreneurial Journey
**24:52 Navigating Co-Founder Dynamics
**25:48 Adapting to Political Changes
**27:09 Embracing Uncertainty in Entrepreneurship
**28:30 Bipartisan Support for Carbon Capture
—(Free Version ends here)—
**30:19 Public Perception of Carbon Capture
**32:15 Survival vs. Success in Carbon Capture
**34:01 Building a Team in Knoxville
**39:30 Engaging with the Local Community
**41:07 Hiring Lessons Learned
**43:20 Balancing Parenthood and Entrepreneurship
**45:13 Unexpected Challenges in the Startup Journey
**46:31 Valuing Team Dynamics
**47:26 Resources for Climate Tech Founders
**48:36 Encouragement for Carbon Capture Startups

Links:
**Anca Timofte | Holocene
**Read the DOE report on direct air capture technologies here.
**Participate in the CleanTechies Listener Survey: Take Survey.
**Connect with Somil on LinkedIn |

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Chapters

1. Intro (00:00:00)

2. Understanding Direct Air Capture (00:02:51)

3. Business Model and Customer Segments (00:05:54)

4. Partnerships and Market Dynamics (00:08:54)

5. Scaling and Project Deployment (00:11:48)

6. Founding Story and Entrepreneurial Journey (00:15:06)

7. Navigating Co-Founder Dynamics (00:24:52)

8. Adapting to Political Changes (00:25:48)

9. Embracing Uncertainty in Entrepreneurship (00:27:09)

10. Bipartisan Support for Carbon Capture (00:28:30)