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Redefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037
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In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game.
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Timestamps
00:00 Understanding Video Exposure
00:19 Ice Cream Adventures
02:07 The Dog Ice Cream Incident
05:29 The Rise of the Creator Economy
08:15 Introducing Ian and Dog Ice Cream Influencers
10:12 Creators vs. Influencers
21:37 Building Trust as a Creator
29:22 The Importance of IP and Compliance
32:33 Discussing Creator Trends
33:39 The Rise of Live Selling
35:11 Affiliate Marketing Insights
35:26 TikTok's Closed Loop System
37:16 Challenges for Brands on TikTok
37:48 Effective Influencer Strategies
50:12 Building and Protecting Your Audience
59:32 Final Thoughts and Future Predictions
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