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Justin Colby Built an Empire by Breaking Every Branding Rule (Except One)
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"Want to know how someone becomes Apple's #2 ranked investing podcast without spending a dollar on marketing for 10 years? (Spoiler: It involves being the opposite of what you'd expect)"
In this episode of Tribe Tracks, Kendall dives deep with Justin Colby, who went from "broke, busted, and disgusted" to running multiple 7-figure businesses and outranking everyone but Dave Ramsey in the investing podcast space. Fair warning: If you're looking for quick growth hacks or typical influencer advice, this isn't your episode. Instead, you'll learn how real brand authority is built through what Justin calls "the shoulder shrug mentality" - a refreshingly authentic approach to influence that's more about consistency than complexity.
Key topics we explore:
- The "CIA Framework" that turns quiet expertise into magnetic influence
- Why your Facebook group is probably failing (and the dead-simple fix)
- The counterintuitive truth about podcast growth that nobody talks about
- How to build authority without becoming another "content creator"
Most entrepreneurs think brand building means dancing on TikTok or following the standard content creator playbook. Justin reveals why that's completely backward, sharing how he built massive influence by intentionally avoiding what "successful" people were doing.
You'll discover:
- The exact system that drives 40,000+ downloads per episode (with zero dance moves required)
- Why Justin spent a decade podcasting with no "direct revenue stream" (and how it paid off bigger than any quick-win strategy)
- The truth about growing influence as an introvert (it's not what most coaches tell you)
- His "voyeur marketing" strategy that captures the attention of silent followers
- The real reason he spends $200K annually on coaches (hint: it's not about the tactics)
Whether you're a reluctant brand-builder or a seasoned content creator, this episode flips the script on everything you thought you knew about building influence. Get ready for a masterclass in doing less, meaning more, and building something that lasts.
Your influence is waiting. The only question is: Are you ready to stop following the crowd and start building something real?
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