Staffing Smarter: How Freelance Talent is Elevating Events with Tracy Judge & Nikki Gonzales, Soundings

Elevate Your Event

In this episode of Elevate Your Event, we welcome Tracy Judge and Nikki Gonzales from Soundings to explore the evolving world of event staffing and management. They discuss how skilled freelance talent can enhance fundraising events, the importance of aligning the right people with the right roles, and how personality impacts guest experiences. The conversation also highlights the use of CliftonStrengths for strategic staffing and the hidden costs of under-qualified personnel.

Nikki and Tracy also dive into the changing expectations of Gen Z attendees, the growing role of technology in events, and the need for inclusivity and adaptability. With insights on forming strong partnerships and rethinking talent strategies, this episode is packed with valuable takeaways for event professionals looking to stay ahead of industry trends.

What You’ll Learn in This Episode:

• Freelance talent is essential for modern event success.
• Skill matching & experience reduce risks and enhance guest experiences.
• CliftonStrengths helps align talent with the right roles.
• Strategic staffing boosts sponsorships, donations, and overall event success.
• Inclusivity & adaptability are key to engaging Gen Z and all attendees.
• Technology should serve all generations for a seamless experience.
• Hidden costs of poor staffing can be significant.
• Strong partnerships & community building elevate event outcomes.
• Innovative talent strategies drive long-term success.
• Emotional biases can impact staffing decisions—focus on the right fit.

Resources and Links:

• https://soundingsconnect.com/
• Connect with Tracy: https://www.linkedin.com/in/tracyjudge/
• Connect with Nikki: https://www.linkedin.com/in/nikkigonzales/
• CliftonStrengths Assessment

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