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016. Is Wine a Dying Breed? A Realistic Picture of the Alcohol Industry
Manage episode 467081867 series 3611847
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We’re digging into a huge question being posed right now: what’s the future of the wine and alcohol industry? Is it truly a dying breed?
As wine industry insiders, we’re exploring the current state of the wine world and spilling ALL the tea (or wine, we should say) in the process.
The world is facing the biggest lack of wine consumption we’ve ever seen. From younger generations (particularly Gen Z) exploring alcohol-free lifestyles and wine alternatives to global financial woes, to marketing challenges that have made wine appear snooty and unapproachable. This industry is seeing some truly unprecedented things—and let's be real, it’s hurting.
This chat extends to climate change impacts, government regulations, and marketing strategies aimed at reviving interest in wine. But there’s a huge social and historical component to wine, too, that needs to be addressed and acknowledged.
We’re divulging some huge misconceptions to help inspire people to give wine a second chance. Because believe it or not, it deserves it!
Episode sources:
- https://www.svb.com/trends-insights/reports/wine-report/
- https://www.winebusiness.com/news/article/286917
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