Lisa Bragg - The Art of Purposeful Self-Promotion: Being a Signal Through the Noise

The UX Consultants Lounge

In this engaging episode of The UX Consultants Lounge, host Kyle Soucy sits down with Lisa Bragg, an expert in strategic self-promotion and the author of "Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion." Together, they explore the nuanced art of self-promotion that doesn't just add to the noise but acts as a clear signal, bringing value and visibility to your work.

Whether you're a UX consultant or in any field where self-promotion feels a bit icky, this episode offers practical advice and thoughtful insights to help you share your accomplishments confidently and effectively.

Key Topics Discussed:

• Understanding why self-promotion is crucial, especially for consultants.
• Learning how to share your successes without sounding boastful.
• Discovering practical tips on transforming discomfort into effective self-advocacy.

Notable Quotes:
“You can't sell a secret... Everyone needs to build social currency.”

“Waiting for others to notice you is not a good marketing strategy.”

“ Self promotion is also about connecting and giving recognition to others... anybody who's inspired you, letting them know that is just such a gift that you can give them. And that in return, it helps everyone, It helps yourself, it helps them... give more to the world than we take from it... not to act entitled and not to have the purpose of whatever we share to be to dim or blow out other people's light.”

Connect with Us:

• Host: Kyle Soucy | Usable Interface (https://usableinterface.com/)
• Guest: Lisa Bragg | https://www.lisabragg.com/

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Links and Resources Mentioned:

• Lisa’s Book: Bragging Rights: How to Talk about Your Work Using Purposeful Self-Promotion (https://www.lisabragg.com/book)

Submit a question or story: Have a question or topic that you'd like us to cover in a future episode and/or want to share an anonymous consulting story? Submit your questions and stories.

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I can’t wait to have you back in the lounge for our next episode!

Chapters

1. Lisa Bragg - The Art of Purposeful Self-Promotion: Being a Signal Through the Noise (00:00:00)

2. Introducing Lisa Bragg (00:00:41)

3. Why self promotion is so important, especially for consultants (00:08:06)

4. Avoiding self-deprecation when receiving a compliment (00:10:19)

5. The myth of merit-based recognition (00:13:33)

6. Reframing self promotion as "How am I of service to others?" (00:18:10)

7. The real definition of bragging (00:21:45)

8.  Self promotion includes connecting and giving recognition to others (00:24:01)

9. Practice "braggitude" (i.e bragging with gratitude) (00:24:52)

10. Retweeting compliments – the right and wrong way (00:27:36)

11. Practicing  freudenfreude (i.e. being happy for someone else's joy or success) (00:33:25)

12. Sharing milestones to help avoid  self aggrandizement (00:38:13)

13. Dealing with imposter syndrome (00:40:34)

14. How worrying about being correct holds us back (00:43:29)

15. How to handle negative feedback (00:46:27)

16. Defining your three pillars that carry your vision and point of view (00:50:22)