))
The Importance of Trust Between a CMO and CEO with Crystal Jones
Manage episode 467492089 series 3457572
Content provided by The Marketing Blender. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Marketing Blender or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ever wonder why Marketing sometimes gets a bad rap? 🤔
In this episode of The Marketing Blender Show, host Dacia Coffey and CMO Crystal Jones dive deep into the crucial relationship between CEOs and CMOs. They unpack why a lack of trust often exists and how to fix it! Crystal, who's led marketing for both startups and billion-dollar companies, shares actionable strategies for aligning marketing with business outcomes, speaking the language of business (not just "marketing speak!"), and fostering transparent communication.
Learn how to build a strong leadership team, navigate tough conversations, and prove Marketing's value beyond just being a cost center. This is a MUST-WATCH for any CEO or CMO looking to level up their collaboration and drive REAL growth.
Want more expert marketing advice like this? Hit the Like button, subscribe to Marketing Blender so you don't miss an episode, and share this video with anyone who could benefit from these strategies!
_____________________________
🌐 Connect with Dacia & Crystal:
https://www.linkedin.com/in/daciacoffey/
https://www.linkedin.com/in/crystaljones2
#CEOCMOAlignment #MarketingLeadership #BuildingTrust #BusinessGrowth #StrategicMarketing #TransparencyInLeadership #TheMarketingBlenderShow #DaciaCoffey #CrystalJones #Marketing #B2BMarketing #MarketingStrategy #MarketingTactics
101 episodes
Share
