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Brian Maas: The Future of Car Dealerships: Resilient or at Risk?
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In this episode, I’m sitting down with Brian Maas, President of the California New Car Dealers Association, live from New Orleans at the CNCDA dealer reception. And let me tell you—just getting here was no easy feat. Snowstorms, travel chaos—it was a true test of resilience. But if there’s one thing I know, dealers are built different.
Think about it: for decades, people have been predicting the death of the car dealership.
And yet, here we are in 2025… and dealers aren’t just surviving. They’re thriving.
But here’s the kicker… the biggest challenge isn’t even the economy or disruptors—it’s regulation. The CARB ZEV mandate is coming fast, and trust me, this is the conversation every dealer, manufacturer, and consumer needs to hear.
- What happens when a regulation is so out of touch with reality that no manufacturer can even comply with it?
- Why are dealers—who contribute tens of billions in taxes and support entire communities—the ones being squeezed the hardest?
- And is California about to create a problem so big that even the used car market will feel the shockwaves?
Brian and I break it all down, and we don’t hold back. If you’re in this industry, you NEED to hear this conversation. Because while policymakers are making decisions, it’s the dealers—the ones on the front lines—who actually know what’s happening.
The resilience of dealers has been tested time and time again. And this might be the biggest test yet.
Hit play now—this one’s a must-listen.
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