Value-Driven Luxury: Pauline Brown on the Future of Wellness Brands

Bodyholic with Di | Your Health and Fitness Beyond Myths

Text Di

What is luxury in the age of wellness? On this episode of Bodyholic, Di talks with Pauline Brown, former Chairman of North America at LVMH, to uncover the surprising evolution of luxury. Pauline shares her expert perspective on how luxury has shifted from exclusive status symbols to a focus on holistic well-being. Discover how:

• Wellness has become the new luxury: We explore how affluent consumers now prioritize health and well-being, influencing the strategies of top brands.
• Brands are building communities: Learn how companies like Lululemon create loyal followings by tapping into the desire for connection and shared values.
• Authenticity trumps trends: Pauline shares inspiring stories about the growing importance of authenticity and minimalism in the luxury market.
• Luxury brands are embracing wellness: We discuss how fashion and wellness are intertwined, and how brands are leveraging this connection through influencer partnerships and community building.

Tune in for a fascinating conversation about the future of luxury and how wellness is reshaping the desires of consumers worldwide.

Here’s to your wellness and wellbeing! Xo, Di

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Music is

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Photo by Boris Kuznetz

Chapters

1. The Evolution of Luxury and Wellness (00:00:00)

2. Luxury and Wellness Trends (00:04:42)

3. Luxury Wellness Trends and Desirability (00:10:58)

4. Quality and Community in Modern Luxury (00:23:32)

5. The Intersection of Fashion and Wellness (00:31:11)

6. The True Meaning of Luxury (00:45:28)