With Prime's 'House of David': Hollywood Just Opened the Door to a Culture-Shifting Phenomenon

Higher Ground With Billy Hallowell

One of the biggest mysteries plaguing Hollywood has been the overarching reticence to sufficiently court the faith and family audience, a values-based cohort that has proven itself ravenous for high-caliber content that delivers safe and uplifting entertainment.

But Tinseltown has traditionally instead offered up a drought in this arena, with mainstream networks, production companies, and platforms either ignoring or taking this audience for granted.

This has effectively forced Christian and family-friendly outfits in recent years to independently create outside of the traditional system. Meanwhile, Hollywood has, at moments, been taken by surprise when faith-based films on shoe-string budgets deliver stunning profit margins.

This dynamic seems to be gearing up for a pretty notable change, though, with Prime, a streaming platform owned by Amazon, set to release “House of David,” a TV series premiering Feb. 27 that pledges to tell the “story of the ascent of the biblical figure, David, who eventually becomes the most renowned and celebrated king of Israel.” Filmmakers Jon Erwin and Jon Gunn join Billy Hallowell to break it all down.