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Breaking into the Category: Mixers & Non-Alcs Part 1 - with Margaheata's Briana Kovacs and Andrew Hirko
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In this episode, host Jimmy Moreland and MHW's Cassidy Poe are joined by Margaheata Founders Briana Kovacs and Andrew Hirko to talk about their spicy startup simple syrup brand, and how they've leveraged grass roots marketing and data collection to maximize growth in their home market of Colorado and beyond.
More about Margaheata: Website
More info about MHW at https://www.mhwltd.com/
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Chapters
1. Breaking into the Category: Mixers & Non-Alcs Part 1 - with Margaheata's Briana Kovacs and Andrew Hirko (00:00:00)
2. Exploring the Alcohol Industry With MHW (00:00:06)
3. Scaling a Spicy Margarita Startup (00:08:21)
4. Spicy Margarita Trends and Partnerships (00:16:41)
5. Expanding Opportunities in Spicy Beverages (00:23:37)
46 episodes
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