#20: How to Write Emails That Actually Sell (And Plan Them with Ease!)

Inbox to Income

You’ve got the product, the customers, and an email list… but every time you hit send, it feels like you’re shouting into the void. No clicks. No sales. Just crickets.

Here’s the good news: It’s not your product, and it’s not your audience—it’s how you’re writing and planning your emails.

In today’s episode, I’m breaking down exactly how to fix that so your emails get opened, clicked, and converted into sales. Plus, I’ll share a simple strategy to help you plan your emails in advance—so you never feel stuck wondering, What should I send next?

🕒 Episode Breakdown

[00:00] Why Your Emails Aren’t Converting (And How to Fix It)

→ If your emails are going unread, it’s not your fault—it’s your strategy

→ The biggest challenge my clients face: What to send and when?

→ Why email marketing often gets pushed to the bottom of your to-do list

[02:56] The 3 Biggest Email Marketing Mistakes Holding You Back

🚨 Mistake #1: Generic subject lines that don’t spark curiosity

🚨 Mistake #2: Only sending emails when you’re running a sale

🚨 Mistake #3: No personalization—making your emails feel robotic

[06:15] How to Write Emails That Actually Convert

✅ The secret to crafting a subject line that gets clicks

✅ The one thing every e-commerce email should include (most don’t!)

✅ Why storytelling is the fastest way to build trust and boost sales

✅ Formatting tricks to make your emails skimmable and engaging

[09:06] Planning Your Emails So You Stay Consistent

📅 The 6-week promo schedule that ensures you always know what to send

📊 Why A/B testing your subject lines for a full quarter is a game-changer

🛠️ The Email Marketing Planner that makes writing & scheduling a breeze

[11:55] Your Next Steps to Improve Your Emails Today

→ Treat you

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🎁 FREE RESOURCES:
➡️ Quick-Start Checklist: High-Converting Pop-Ups & Welcome Flows
➡️ 50 Tried & Tested Email Subject Lines

⚡️ ABOUT INBOX TO INCOME:
I, Liezle, help early-stage e-commerce entrepreneurs harness Klaviyo’s full potential to turn email lists into powerful sales channels. With actionable tips and bite-sized strategies, I simplify email marketing to boost your revenue and reclaim your time. Subscribe for insights on Klaviyo, Shopify, and email marketing to grow your business with confidence!

🎧 RATE, REVIEW & FOLLOW ON:

🔹 Apple Podcasts: https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490

🔹 Spotify: https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f

🌐 CONNECT WITH ME:
YouTube: Inbox to Income
Instagram: @shecommerce_simplified
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Chapters

1. Introduction to Effective Email Marketing (00:00:00)

2. Common Mistakes in E-commerce Emails (00:02:56)

3. Crafting High-Converting Emails (00:06:15)

4. The Importance of Planning Your Email Marketing (00:09:06)

5. Recap and Action Steps (00:11:55)