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#64 Webinar Case Study: How We Revived a 10x ROAS Webinar That Google Tried to Kill
Manage episode 470087847 series 3553524
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Ever crush a webinar campaign, only to watch it flop spectacularly in the next round?
Imagine how low our hearts sank when our client’s webinar went from a massive 10X ROAS the first time around… only to nosedive to 1.6X within two weeks!
What turned our golden goose into an ugly duckling?
And more importantly…
How did we bring it back from the dead?
Learn it all in this episode.
You’ll discover:
- How we got 10x ROAS in the first place
- Why our second and third events bombed… (lessons learned!)
- The hidden dangers of Google’s ad policies
- And finally – how we rebuilt our ads and clawed back up to 5.31X ROAS
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.
With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!
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