Lizzie Chapman of NextRoll on Fixing Ad Tech, Killing Bad Culture, and the Cookiepocalypse

Marketing, Media & Adtech

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you actually know what to do with it, Lizzie breaks down what’s real, what’s nonsense, and what’s about to shake up the entire industry.

💡 Key topics in this episode:

🔥 The Cookiepocalypse Is an Opportunity—Why NextRoll isn’t waiting for a miracle but actually building for the future.

🛠️ The DSP Survival Guide—Real strategies for not getting buried in the cookie collapse.

🤖 AI & Machine Learning: The Reality Check—How NextRoll uses AI to actually drive revenue instead of just sprinkling it on PowerPoints.

🏗️ Building a Culture That Doesn’t Suck—Because free snacks don’t fix toxic workplaces, but real transparency does.

👩‍💻 Women in Tech: More Than Just a Token Seat—Why companies that don’t invest in diverse leadership won’t be around long enough to regret it.

And let’s be clear—this isn’t some sanitized LinkedIn-friendly take on “industry challenges.” Lizzie calls out the nonsense, drops real insights, and tells it like it is.

Shoutout to our sponsors who actually make this show happen:

👏 Troutman Amin—because in advertising law, you need real experts, not just someone who skimmed the terms of service.

👏 Rembrand.com—AI-powered creative that does more than just look pretty in pitch decks.

👏 Incremental.com—Because proving your ad spend is working shouldn’t be a guessing game.

🔔 Subscribe now for more unfiltered conversations, because the ad industry needs fewer fluff pieces and more actual truth.