Fresh Perspectives: Franchesca Nor's Fight for Real Food Revolution

Alex Perry On Fire

Chef and entrepreneur Franchesca Nor discusses her mission to transform food access through her restaurant Dive Coastal Cuisine and community initiative DiveDWN Future Farm. She shares insights on identifying quality ingredients, from wild-caught salmon to naturally raised chicken, and explains why many common health issues might be linked to processed foods and agricultural chemicals like glyphosate. Franchesca describes her urban farming operation that grows fresh produce while providing nutritional education to families in food deserts. The conversation highlights her belief that exposure to fresh, real food can change eating habits and improve health across all socioeconomic levels.

About Our Featured Charity:

This season, Alex Perry On Fire is making a monetary contribution to each guest’s charity of choice. Francesca’s charity is DiveDWN Future Farm. DiveDWN Future Farm is a pioneering initiative in Dallas that integrates sustainable agriculture with community enrichment. DiveDWN utilizes state-of-the-art technology to grow pesticide-free produce using 95% less water, supplying both restaurants and local residents. Beyond farming, DiveDWN serves as a hub for workshops, educational programs, and events, fostering a collaborative environment where farmers, chefs, skateboarders, entrepreneurs, and volunteers unite to address complex challenges and promote a sustainable future.

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