95 | Creating a Welcoming Environment

Lactation Business Coaching with Annie and Leah

In this episode, we dive into how our surroundings can make or break a parent’s already fragile sanity. Turns out, everything from the way we breathe (yes, even that) to where we sit down in someone’s living room can impact whether a parent feels supported.

From home visits to clinic spaces, we discuss how décor, lighting, and the strategic absence of clutter can prevent sensory overload (for both babies and adults). We also explore the delicate dance of being an "uninvited guest" in a family’s home—because nothing says welcome like showing up at someone’s most sleep-deprived, stress-ridden moment.

So, tune in for some insights, some laughs, and a gentle reminder that sometimes, the best way to help new parents is simply by showing up, being present, and maybe dimming the lights just a little.

“ This is a safe space for you not to feel like you have to be a perfect human being.”

In this episode, we will cover:

• Being aware of the space we occupy and the energy we bring (3:06)
• How to transform clinical spaces (9:43)
• Enhancing the client experience (19:24)
• The importance of atmosphere (26:43)

Each month we host a live Deeper Dive so you can connect with us, our special guests, and each other + get lifetime access to the recording!

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About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

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