The Secret to Standing Out as a CEO in 2025: Your Personal Brand

Impact Through Voice

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What sets great leaders apart in 2025? It’s not just their business strategies or titles—it’s their personal brand. In this episode, we explore why building a personal brand is no longer optional for CEOs, entrepreneurs, and leaders who want to inspire and connect with their audience.

We’ll dive into the why behind personal branding and share powerful examples of leaders like Jeff Bezos, Michelle Obama, and Richard Branson, who have used their personal brands to elevate their influence and inspire millions.

If you’ve ever wondered, What do I have to offer? or What will people think if I put myself out there?, this episode is for you. We’ll talk about the fears that hold many leaders back and why embracing your unique voice is the key to standing out in today’s competitive world.

This isn’t about the how—it’s about understanding the importance of showing up as the voice of your personal brand and finding the inspiration to take that first step.

Tune in to discover why personal branding is the future of leadership and how you can start thinking about your own journey to stand out and lead with impact.

What we cover...

00:46 Meet Your Host: Lisa Hugo

01:36 The Importance of Personal Branding for Leaders

05:14 Why Your Voice Matters in Personal Branding

14:12 Practical Steps to Build Your Personal Brand

18:24 Inspiring Examples of Personal Branding

20:43 Conclusion: Embrace Your Unique Voice

Full shownotes can be found here: www.lisahugo.com/57

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