From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
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Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
Manage episode 471297315 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content.
Today we’re going to talk about what to do about all of those wasted ad dollars. To help me discuss this topic, I’d like to welcome Matt Wasserlauf, CEO at Blockboard. \
RESOURCES
Blockboard: https://www.blockboard.com
eTail Palm Springs: https://etailwest.wbresearch.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
663 episodes
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Manage episode 471297315 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content.
Today we’re going to talk about what to do about all of those wasted ad dollars. To help me discuss this topic, I’d like to welcome Matt Wasserlauf, CEO at Blockboard. \
RESOURCES
Blockboard: https://www.blockboard.com
eTail Palm Springs: https://etailwest.wbresearch.com/
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
663 episodes
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Similar to The Agile Brand with Greg Kihlström®
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology. Guests will represent brands, consultancies, and platforms that enable B2B marketers to do their best work.
…
continue reading
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…
continue reading
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your ele ...
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continue reading
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continue reading
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