Baselines and Basslines with Jamie Chang of Manic Type

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This is the fourth episode in a 5-part guest lecture series in GCM 806 Advanced Typography, speaking with design typography pros from across North America!

This episode features Jamie Chang, founder of Manic Type in Toronto, Canada. You’ll hear Jamie draw parallels between brand identity design and type design, better understand his process and hear about ways that designing a typeface can get out of hand (in a both a good way and bad way). You’ll hear how Jamie decides what kind of type to design next, demystifying the licensing of his fonts, and why he doesn’t use AI in his process. Finally you’ll hear why creativity shouldn’t always be the goal.

The thread that travels throughout the conversation is a brilliant analogy comparing the type design industry to the music industry. You’ll never look at a font (or a guitar!) the same way again.

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