#107: How to Use Referrals to Drive 75% of Revenues of a Multi-Million Dollar Empire (Michelle Penczak, Squared Away)

Get Sh!t Done

Meet Michelle Penczak, the founder of Squared Away, a virtual assistant powerhouse that scaled from a one-woman operation to a 300+ person team, all while leveraging a referral engine that now drives 75% of the company’s revenue.

Michelle didn’t follow the traditional path—after losing her remote job while three months pregnant, she took matters into her own hands. Through smart systems, strategic delegation, and a high-touch client experience, she built a multi-million dollar business that thrives on word-of-mouth growth.

💡 Here’s what you’ll learn in this episode:

• Systemizing Success: How Michelle turned daily chaos into structured workflows that allowed her to scale efficiently.
• Building a Referral Engine: The exact steps that led to 75% of Squared Away’s revenue coming from word-of-mouth—and how you can implement this in your business.
• Scaling Through Team Growth: How she went from managing 13 clients solo to leading a 300+ team of executive assistants.
• Mastering Delegation: The strategies she used to remove herself as the bottleneck so her business could grow without her being in the weeds.
• Training & Retaining Top Talent: The system she built to hire, train, and retain high-performing team members, reducing turnover and increasing efficiency.

Whether you’re an entrepreneur, small business owner, or operator, Michelle’s journey proves that referrals, delegation, and strong systems are the key to sustainable, scalable growth.

📄 Want more actionable strategies to scale your business?
Subscribe to our Growth Playbooks for weekly, real-world frameworks and tools to help you scale smarter—no fluff, just results.

👉 Join our Growth Playbooks here: shegetsshitdone.com/join