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Thought Leadership vs. Content Marketing: Why Being Provocative Wins with Johnny Sandquist
Manage episode 472334214 series 3578292
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Join us as we chat with Johnny Sandquist as they get real about what’s working—and what’s not—in content marketing today.
From why most “thought leadership” misses the mark to the debate over AI’s role in content creation, we break down why good marketing is like an index fund (hint: consistency wins).
We also tackle building community vs. chasing followers, the rise of AI avatars, and how content consumption is already shifting thanks to TikTok and AI search. If you’re serious about creating content that actually connects, this one’s packed with insights (and a few hot takes).
For more insights and resources, check out The MarketCounsel Summit website.
To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.
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