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Turning Heritage into Hustle with Florence Dennis of Flows Tasty Treats
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What does it take to turn a childhood snack into a Costco brand? Florence Dennis, founder of Flo's Tasty Treats, shares her journey on SNEED-CAST. From her roots in Ghana and Liberia to breaking into major retailers, Florence discusses creating her signature roasted corn and peanuts, building an African snack box, and her 3-year persistence to land on Costco shelves. She also talks about balancing entrepreneurship with her role in education, her $1M scholarship fund goal, and tips for aspiring entrepreneurs. Plus, get a sneak peek at Flo’s new flavors and Walmart expansion plans! Don’t miss this inspiring episode!
Chapters:
00:00 - Welcome and Introduction
01:19 - A Mission to Celebrate African Heritage Through Food
02:33 - Childhood Roots in Roasted Corn and Peanut Snacks
04:07 - Shifting Perceptions of African Cuisine
08:07 - Balancing Entrepreneurship and Education Advocacy
10:35 - Overcoming Initial Business Challenges
14:17 - Breaking Into Costco
19:18 - Key Lessons for Aspiring Entrepreneurs
24:25 - The Give Back Program
25:55 - What’s Next for Flo’s Tasty Treats
28:31 - Closing Remarks
59 episodes
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