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Omnichannel Unlocked: How Teads and Outbrain Are Reshaping the Open Web, Featuring Justin Taylor

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Manage episode 474729810 series 1744867
Content provided by AW360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AW360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Justin joins us to break down the big news: Teads and Outbrain have officially merged, creating what’s being called a true omnichannel powerhouse. We dive into what this game-changing move means for the digital ad ecosystem—and how it’s poised to reshape the future of performance marketing across video, CTV, and beyond.

From unlocking full-funnel capabilities on the open web to creating safer, smarter alternatives to the walled gardens, Justin shares why this merger is more than just consolidation—it’s a major step toward a more open, effective, and brand-friendly internet.

We also get into the growing role of Connected TV, shifting brand strategies in the wake of social media uncertainty, and what it’ll take for advertisers to fully embrace the open web.

If you’re navigating the next wave of omnichannel marketing, this is the conversation to catch.

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 474729810 series 1744867
Content provided by AW360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AW360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Justin joins us to break down the big news: Teads and Outbrain have officially merged, creating what’s being called a true omnichannel powerhouse. We dive into what this game-changing move means for the digital ad ecosystem—and how it’s poised to reshape the future of performance marketing across video, CTV, and beyond.

From unlocking full-funnel capabilities on the open web to creating safer, smarter alternatives to the walled gardens, Justin shares why this merger is more than just consolidation—it’s a major step toward a more open, effective, and brand-friendly internet.

We also get into the growing role of Connected TV, shifting brand strategies in the wake of social media uncertainty, and what it’ll take for advertisers to fully embrace the open web.

If you’re navigating the next wave of omnichannel marketing, this is the conversation to catch.

  continue reading

50 episodes

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