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In Case You Missed It: Matt Yaeger of Pinnacle Wine & Liquor on Community, Creativity, and Small Business Resilience
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This week on Shelling Peas, we’re revisiting a conversation from the early days of the podcast — and it’s one that feels more timely than ever. Chef Ryan Jennings sits down with Matt Yaeger, owner of Pinnacle Wine & Liquor, to talk about the evolving wine landscape and the heart of independent business.
Matt shares candid insights about the challenges facing small wine shops, from shifting consumer habits to competing with big-box chains, and how he's embracing creativity, community connection, and authentic hospitality to thrive. The conversation touches on family entrepreneurship, navigating industry headwinds, and how storytelling and content creation play a growing role in keeping traditions alive.
Whether you’re discovering this episode for the first time or returning for a second listen, it’s a thoughtful reminder of why supporting local matters — and how resilience can take root in unexpected places.
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