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Manage episode 475433471 series 3646239
Content provided by Drupal Brief. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drupal Brief or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This Podcast is from a YouTube talk Presented by Brian, the CTO of WordPress VIP, titled "Beat the Gatekeepers" focusing on building direct audience relationships. He discussed strategies leveraging content, analytics, and AI to overcome intermediaries like social media, search engines, and app stores. The presentation outlined five types of websites based on their business goals: media, B2B/B2C marketing, e-commerce, and service portals, emphasizing the varying importance of traffic and transactions. Brian introduced Parsley, an analytics platform, and explained tactics for increasing traffic, engagement, and conversions, highlighting the crucial role of actionable insights derived from AI by feeding it diverse data sources. Ultimately, the talk advocated for a direct customer relationship as the most valuable for business growth.
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Manage episode 475433471 series 3646239
Content provided by Drupal Brief. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Drupal Brief or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This Podcast is from a YouTube talk Presented by Brian, the CTO of WordPress VIP, titled "Beat the Gatekeepers" focusing on building direct audience relationships. He discussed strategies leveraging content, analytics, and AI to overcome intermediaries like social media, search engines, and app stores. The presentation outlined five types of websites based on their business goals: media, B2B/B2C marketing, e-commerce, and service portals, emphasizing the varying importance of traffic and transactions. Brian introduced Parsley, an analytics platform, and explained tactics for increasing traffic, engagement, and conversions, highlighting the crucial role of actionable insights derived from AI by feeding it diverse data sources. Ultimately, the talk advocated for a direct customer relationship as the most valuable for business growth.
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Similar to Drupal Brief
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
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continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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…
continue reading
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