From Shiny to Strategic: The Maturation of AI Across Industries // David Cox // #303

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From Shiny to Strategic: The Maturation of AI Across Industries // MLOps Podcast #303 with David Cox, VP of Data Science; Assistant Director of Research at RethinkFirst; Institute of Applied Behavioral Science.

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// Abstract

Shiny new objects are made available to artificial intelligence(AI) practitioners daily. For many who are not AI practitioners, the release of ChatGPT in 2022 was their first contact with modern AI technology. This led to a flurry of funding and excitement around how AI might improve their bottom line. Two years on, the novelty of AI has worn off for many companies but remains a strategic initiative. This strategic nuance has led to two patterns that suggest a maturation of the AI conversation across industries. First, conversations seem to be pivoting from "Are we doing [the shiny new thing]" to serious analysis of the ROI from things built. This reframe places less emphasis on simply adopting new technologies for the sake of doing so and more emphasis on the optimal stack to maximize return relative to cost. Second, conversations are shifting to emphasize market differentiation. That is, anyone can build products that wrap around LLMs. In competitive markets, creating products and functionality that all your competitors can also build is a poor business strategy (unless having a particular thing is industry standard). Creating a competitive advantage requires companies to think strategically about their unique data assets and what they can build that their competitors cannot. // Bio

Dr. David Cox can formally lay claim to being a bioethicist (master's degree), a board-certified behavior analyst at the doctoral level, a behavioral economist (post-doc training), and a full-stack data scientist (post-doc training). He has worked in behavioral health for nearly 20 years as a clinician, academic researcher, scholar, technologist, and all-around behavior science junky. He currently works as the Assistant Director of Research for the Institute of Applied Behavioral Science at Endicott College and the VP of Data Science at RethinkFirst. David also likes to write, having published 60+ peer-reviewed articles, book chapters, and a few books. When he's not doing research or building tools at the intersection of artificial intelligence and behavioral health, he enjoys spending time with his wife and two beagles in and around Jacksonville, FL.

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