Building a Free Donation Platform: The Story Behind Every.org with Alison Fine

Using the Whole Whale - A Nonprofit Podcast

In this episode, George interviews Allison Fine, President of Every.org, about their innovative donation platform for nonprofits. Fine discusses Every.org's unique value proposition, including no transaction or setup fees, acceptance of various payment methods including cryptocurrency, and a focus on meaningful donor engagement. The conversation also covers the challenges of maintaining a zero-fee model, Every.org's growth spurred by partnerships with notable philanthropists, and their use of AI to enhance storytelling and donor relations. The episode highlights Every.org's significant impact, having raised over $110 million for over 7,000 organizations, and their recent success with fiscal sponsorships. Fine offers valuable insights into relational fundraising and the benefits of using Every.org’s platform to simplify and maximize fundraising efforts. 00:00 Introduction and Guest Welcome 00:49 Elevator Pitch for Every.org 01:39 Challenges and Solutions in Nonprofit Fundraising 03:17 Focus on Nonprofit Experience and Technology 05:58 Data Integration and CRM Challenges 09:37 The Importance of Relational Fundraising 17:14 Future Plans and Exciting Developments 19:37 Conclusion and Final Thoughts