Move Fast. Pitch Hard. Break the Mold.

KP Unpacked

🎙️ In this episode of KP Unpacked, we’re calling out the innovation fluff—and the leaders who can’t pitch their way out of a checklist.

Host Jeff Echols sits down with KP Reddy to unpack one of his most pointed LinkedIn posts yet: “Does your AEC innovation group have a pitch deck?” Spoiler alert—if it’s just two slides with drones and BIM screenshots... you’re doing it wrong.

They dive into the real talk around:

🔹 Why most innovation teams don’t deserve a seat at the table
🔹 How storytelling separates lazy thinkers from actual builders
🔹 The pitch that breaks the checklist (and lands real deals)
🔹 Why your innovation brand should look nothing like your parent company
🔹 What happens when your innovation team is more valuable than your core business

From fake marketing budgets to borrowed GC innovation squads, this one’s got sharp takes and smarter strategies. If you lead innovation—or think you do—this episode will either light your fire or hurt your ego.

Ignite what's next

We're launching something new... It’s called Catalyst.

It’s a space for AEC forward-thinkers are reimagining what’s next. This is where the top minds in the industry are sharing ideas, leading change, and pushing the future of AEC forward.

Sounds like you? Join the waitlist at https://kpreddy.co/

Check out one of our Catalyst conversation starters, AEC Needs More High-Agency Thinkers

Hope to see you there!

Chapters

1. Introduction to KP Unpacked (00:00:00)

2. Does Your Innovation Group Have a Pitch Deck? (00:04:55)

3. Innovation Groups Need Different Brand Identity (00:09:22)

4. Breaking the System with Your Pitch (00:14:01)

5. Innovation Teams Must Demonstrate Value (00:18:07)

6. The Critical Importance of Storytelling (00:22:10)