How I Built a Virtual Marketing Agency Using ChatGPT (and why!)

My Way Or The AI Way

In this episode, I walk you through how I built my very own virtual marketing agency using a custom GPT inside ChatGPT.

It started as an experiment, but it’s quickly become one of the most useful tools I’ve created, especially for solo workers and small business owners like me who want strategic marketing input without the cost of a full agency.

I’ll explain:

• What a custom GPT is and how to build one

• How I came up with the idea for “Top Gun: Your Virtual Marketing Agency”

• The five expert personas I created (inspired by legends like Daniel Kahneman and Seth Godin)

• How I structured it to work like a real agency, including a four-step client process

• Why this might actually outperform a traditional agency in some cases

You’ll also get a behind-the-scenes look at how I designed the prompts, uploaded supporting docs, and tested it on real briefs, including one for gluten-free donuts :-)

If you want to try it out for yourself, the link is below - let me know what you think.

As always, if you find this helpful, please follow the show, share it with a friend, or leave a review, it really helps.

Thanks for listening,

Scott

LINK:

Try the Top Gun Virtual Marketing Agency here:

https://chatgpt.com/g/g-67f5d7a6ee488191a900fe99aa76b28c-topgun-your-virtual-marketing-agency

Chapters

00:00 Intro

01:02 New Chapter

04:25 Creating Custom GPTs: A Step-by-Step Guide

06:35 New Chapter 2

12:04 Entering the instructions

17:11 A short demo of the Top Gun Virtual Agency - Custom GPT in action

25:41 Summary and outro

26:34 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3