How To Improve Quality Score In Google Ads - Secrets To High Google Ads Quality Score!

Google Ads Like A Boss

Learn how to improve your Quality Score in Google Ads by focusing on ad relevance, expected click-through rate, and landing page experience. These expert tips boost performance, reduce CPC, and drive better conversions.Google Ads Quality Score Explained: What It Is & How to Improve ItIf you’ve ever run a PPC campaign, you’ve probably wondered: how do I improve my Google Ads quality score? It’s one of the most frequently asked questions—and for good reason. A strong quality score Google Ads can reduce your cost-per-click (CPC), boost your ad position, and make your entire campaign more effective. But while it's important, obsessing over it isn’t the goal. You should aim to improve quality score Google Ads wisely, not blindly.Let’s break down the Google Ads quality score and how to make it work for you.What Is Google Quality Score?Google Ads quality score is a keyword-level metric that scores each keyword in your campaign from 1 to 10, with 10 being excellent. A score of 7 or higher is generally considered good. But don’t panic if you see a low number—look at the bigger picture. Sometimes a keyword with a low score still converts well. If it’s working, you may not need to fix it.Still, understanding how to improve Google Ads quality score gives you an edge—and can save you money.How Is Quality Score Calculated?Google calculates quality score based on three main factors:Expected Click-Through Rate (CTR) – This predicts how likely it is that someone will click your ad. Writing compelling, relevant ad copy improves CTR and helps you increase quality score.Ad Relevance – Your ad should closely match the user’s search. If someone searches “buy red apples,” your ad should mention “red apples,” not just “fresh fruit.” The more tailored your messaging, the better your quality score Google will be.Landing Page Experience – What happens after the click matters. A fast, relevant, and user-friendly Google Ads quality score landing page boosts your score. Use Google’s PageSpeed Insights to test your site’s performance and fix speed issues.How to Check Google Ads Quality ScoreWant to know how to check Google Ads quality score? Just head into your Google Ads dashboard:1) Go to the “Keywords” tab.2) Customise your columns to show “Quality Score,” “Landing Page Experience,” “Ad Relevance,” and “Expected CTR.”