The Truth About Messaging That Converts: Why It's Attracting The Wrong Clients The Seflishly Expressed Experiment podcast

#Business #Self-Improvement #Marketing #Colleen #Podcasting Education

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The Truth About Messaging that Converts: Why It's Attracting the Wrong Clients

about a year ago 11:21

MP3•Episode home

This is especially for transformational coaches working in intangible, embodied spaces where real change goes deeper than surface-level promises. You'll learn why conventional "conversion-focused" messaging often sabotages your brand integrity and what to do instead.

Whether you're a seasoned coach or just refining your voice, this episode will shift how you think about messaging strategy and the energetics behind your words.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com

5 episodes

The Truth About Messaging that Converts: Why It's Attracting the Wrong Clients

The Seflishly Expressed Experiment

published about a year ago

MP3•Episode home

Whether you're a seasoned coach or just refining your voice, this episode will shift how you think about messaging strategy and the energetics behind your words.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com

5 episodes

#Business #Self-Improvement #Marketing #Colleen #Podcasting Education

All episodes

1
3 Signs Your Messaging Has "Convincing Energy" That's Repelling High-Value Clients (And How to Fix It) 20:56

16 days ago20:56

20:56

If you're a successful coach or consultant who's noticed that your messaging feels forced, your sales conversations feel harder, and you're attracting clients who need way too much hand-holding, this episode reveals what's really going on. In this episode, I break down the three telltale signs you're operating from "convincing energy" - that subtle desperation that creeps into your messaging when you're trying to prove your worth instead of simply owning it. We explore why promising to "save" people actually attracts energy-draining clients, how buzzwords like "high-touch" reveal uncertainty about your value, and why constantly proclaiming how different you are backfires with discerning buyers. I share why convincing energy is actually a symptom of old conditioning that taught us we need to earn our place, and how high-value clients can sense this energy immediately. You'll discover the difference between strategic partnership and savior positioning, why quality clients don't need every detail of your process explained, and how to shift from proving your value to simply embodying it. This isn't about overhauling your entire approach - it's about recognizing where old patterns of convincing are sabotaging your ability to attract clients who are excited to work with you. Because when you stop trying to convince people of your worth and start trusting that the right people will simply know, everything changes. Your expertise deserves to be received by people who recognize its value immediately, and it's time to let go of the convincing energy that's keeping your best clients at arm's length. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com…

1
Why your proven messaging no longer “works” (and what to do about it) 18:29

21 days ago18:29

18:29

If you're an established coach, healer, or transformational leader wondering why your proven messaging suddenly feels... off, this episode is for you. In this episode, I explore why buyer behavior has shifted and why the messaging that got you here isn't the messaging that will take you where you're going next. We dive into the critical difference between explaining what you do versus why it matters, and why your messaging hasn't caught up with your evolution. I share why I chose "Messaging State of Mind" over "Decoded"—because authentic messaging isn't a puzzle to solve once, it's a state to maintain. You'll discover why "sell them what they want, not what they need" is actually sabotaging your hottest leads, and how today's discerning buyers want to be seen for who they're becoming, not just validated for where they are. This isn't about throwing away what you've built—it's about recognizing which pieces of your messaging foundation need to evolve for where you're going next. Because you can't keep trying to go viral off a version of you that worked five years ago. Your evolution deserves a voice, and it's time to recalibrate your messaging to match the depth of who you've become. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com…

1
Why Your Content Isn't the Problem, Your Messaging Is 20:58

6 weeks ago20:58

20:58

Feel like you're creating great content but still not connecting with your soulmate clients? In this episode, we dive into the critical difference between content and messaging. Discover why even the most well-written content falls flat when built on conditioned messaging frameworks that have us all reciting the same "nursery rhymes" of marketing. I share my personal journey from selling "copy that converts" to embracing embodied messaging—the authentic undercurrent that makes your work uniquely powerful. I'll show you how to follow the breadcrumbs of your own lived approach to uncover what's truly yours. Because your content isn't the problem—it never was. When your messaging comes from within rather than from what everyone else is doing, you naturally attract soulmate clients who get you, value your work, and are ready for the real transformation you offer. https://app.paperbell.com/checkout/packages/126414 https://app.paperbell.com/checkout/packages/111155 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com…

1
From Copywriter to Embodied Messaging Strategist: Breaking the Old Paradigm 22:09

7 weeks ago22:09

22:09

In this episode, I take you behind the scenes of two powerful inflection points that transformed my path from traditional copywriter to embodied messaging strategist. I share why the word pivot never felt right for me — and why inflection point tells a truer story. You'll hear how I burned the identity of “copywriter” to the ground, not in rebellion, but in reclamation — to pave a new way of messaging that honors your essence, your truth, and doesn’t require you to sell something that feels misaligned. This is for the creatives, coaches, and entrepreneurs who are done with old-school formulas and ready to speak from a deeper place. If you’ve ever felt like your messaging was muting your magic — this one’s for you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit selfishlyexpressed.substack.com…

1
The Truth About Messaging that Converts: Why It's Attracting the Wrong Clients 11:21

9 weeks ago11:21