Why Women’s Sports Deserve MORE Attention—The Marketing Playbook w/ Tania Haladner, CMO of Chicago Sky

Social Media Decoded

In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women’s sports marketing, fan engagement, and brand building.

Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the time for brands to invest in women’s sports. From storytelling strategies to community growth and digital innovation, Tania breaks down how the Chicago Sky is building a loyal fanbase both online and off.

If you're a marketer, entrepreneur, brand strategist—or just someone who believes in the power of sports to drive culture—you don’t want to miss this episode.

In This Episode, We Cover:

• Why women’s sports are seeing a massive rise in attention and media coverage

• The WNBA's marketing strategies that are helping it grow faster than ever

• How to use storytelling and digital marketing to build community around a brand

• The unique challenges and opportunities of marketing a professional sports team

• What every brand can learn from the Chicago Sky’s marketing playbook

• How to attract brand partnerships and connect with the next generation of fans

• The future of sports marketing and where digital platforms play a role

About Tania Haladner:

Tania is the Chief Marketing Officer of the Chicago Sky and a seasoned brand strategist who previously held senior roles at PepsiCo, leading marketing efforts for brands like Quaker and Tropicana. She brings a wealth of experience and passion to her role in growing the visibility and impact of women’s basketball.

📲 Connect with Tania & the Chicago Sky:

• Website: https://sky.wnba.com

• Instagram: @chicagosky

• Follow Tania: @taniah231110

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• women’s sports marketing

• WNBA brand strategy

• Chicago Sky fan engagement

• how to market a sports team

• marketing women’s basketball

• building community in sports

• WNBA digital marketing strategy

• sports marketing podcast

• women in sports business

• sports brand storytelling

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#ChicagoSky #WNBA #SportsMarketing #WomensSports #SocialMediaDecoded #BrandStrategy