Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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1 Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50
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LikedThe truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…
What Does a Podcast Producer Actually Do?
Manage episode 477501709 series 2420151
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With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.
306 episodes
ShareManage episode 477501709 series 2420151
Content provided by The Podcast Host. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Podcast Host or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.
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PodCraft | How to Podcast & Craft a Fantastic Show
1 Do We Need to Champion Spoken-Word Audio in a World of Video Hype? 44:21
44:21 Play Later Play Later Lists Like Liked44:21
Play Later Play Later Lists Like LikedVideo takes up a lot of focus in the wider podcasting conversation. Do we need to work harder to shine a light on the benefits of pure audio? We spoke to a bunch of kind and patient people at The Podcast Show London who were happy to share their thoughts. Send us YOUR thoughts James Cridland - Podnews Ana Ratala & Alec Trunley - RedCircle Joel Pearlman - Riverside Carl Hartley - University of Leeds Abisoye Adelusi - A1 Content Studios Pete Donaldson - Stak Jay Nachlis - Coleman Insights Sarah Golding - Indie AF Young Zhao - OpusClip Lauren Passell - Podcast Marketing Magic Naomi Wing - Blueprint Studio Jack Drury - Shure Kaleem Willock - Tipalti Louise Lambert - Reviewed & Cleared Gary Aylott - Captivate Tavia Gilbert - The Podcast Academy Justin Jackson - Transistor Izabela Russell & Bethany Jane - Music Radio Creative Todd Cochrane - Blubrry Dan Kendall - Health Podcast Network Felix Trench - Wooden Overcoats Ian Prowse - Vortex Sarah McDowell - Podcast Consultant Clayton M Coke - The Cashflow Show Kevin Field - Think Listener Jeremy Enns - Podcast Marketing Academy…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 How to SCALE & Grow Your Audience #2 - Collaboration, Community, & Advertising 39:00
39:00 Play Later Play Later Lists Like Liked39:00
Play Later Play Later Lists Like LikedAs part of our SCALE framework, we discuss the importance of community and collaboration in growing your podcast. Learn how to effectively use listener surveys to understand and cater to your audience, turning feedback into powerful content. Discover how collaborating with fellow content creators can expand your reach and enhance podcast visibility. The episode also explores using low-cost merchandise as a marketing tool, rather than just a monetisation strategy, and shares practical insights on engaging with your podcast community. Mentioned Work with us Podcast Growth: the book How to run a podcast listener survey Rephonic 3D audio graph How to make a podcast trailer SparkToro Podcast Marketing Magic newsletter (co-hosted episode tip) How to get booked on a podcast How to be a great podcast guest How to advertise your podcast…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 How to SCALE & Grow Your Audience #1 - Syndication Essentials 38:22
38:22 Play Later Play Later Lists Like Liked38:22
Play Later Play Later Lists Like LikedWe're going to tackle the huge topic of podcast growth by walking you through our SCALE framework . S – Syndication C – Communities & Collaboration A – Advertising & Paid Promotion L – Live & In-Person E – Email & Engagement On this episode, we start with S for Syndication . Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show to big platforms like Apple Podcasts, Spotify, and YouTube. Make your website a go-to hub with an About page, Subscribe links, Contact info, a media kit, and easy-to-use social sharing buttons. Keep it clean, mobile-friendly, and SEO-optimized so new listeners can find you. Use clear episode titles, detailed show notes, and link to any tools or resources you mention. Don’t forget a short trailer on your homepage and a separate page for transcripts—it all helps make your show more accessible and shareable. Resources Mentioned How to make your podcast trailer SEO for podcasters Our podcaster resources page Podpage - build a podcast website How to follow a podcast on Apple Podcasts How to follow a podcast on Spotify Work with us…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 From Lockdown Launch to Thriving Podcast: Lessons from an Award-Winning Indie 45:50
45:50 Play Later Play Later Lists Like Liked45:50
Play Later Play Later Lists Like LikedVicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life , recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience. Starting a Podcast During Lockdown Vicki launched her podcast right as the UK entered lockdown in 2020, which presented unique challenges as she recorded weekly episodes at home with two small children. Despite the timing, she was determined to create something different from the business podcasts she had been listening to. "I couldn't find anything where the person that was talking to me wasn't that much further ahead than I was," Vicki explained. She wanted to feature product business owners who were still in the early stages of their journey, making their advice more accessible and relatable to her audience. Finding and Booking Guests One of Vicki's biggest initial challenges was finding guests for her brand-new podcast: She started by asking people she knew through business networks She found "warm" connections worked better than cold outreach Over time, as the podcast established itself, she began receiving inbound requests Now her schedule is booked months in advance with guests The Evolution to Video Content After recording as audio-only for years, Vicki expanded to video in early 2024: She was already recording video for the calls but not publishing it Made sure to inform guests that video would now be shared Created a YouTube channel featuring full episodes Added YouTube shorts featuring guests' top advice and key moments Developed a team workflow to create social content from episodes "The YouTube shorts and Instagram reels have been great for promoting the episodes and highlighting my guests' expertise," Vicki shared. Building a Podcast Team Vicki's journey includes gradually building a team to support her: First hired an editor after 12-18 months Added a VA after about 2 years to manage publishing and admin Now has support for video editing, content creation, and guest management "The only things I'm doing now are booking the guests and having the conversation, which is the bit I think I'm best at," she said. Content Strategy and Format Evolution Vicki's content approach has evolved over five years: Initially mixed solo and guest episodes randomly Then did every fourth episode as solo content Now produces two episodes weekly: Friday guest interviews and Tuesday solo content Solo episodes are shorter (15-20 minutes) and more focused "I realized that I have my own business, my own consultancy, I have a lot of knowledge to share," Vicki explained about adding dedicated solo episodes. Looking Ahead After five years, Vicki plans to continue her podcast with the current format while remaining open to organic evolution. Her main goal is to grow engagement with her audience through her Facebook group to ensure her content remains useful and relevant. Want to learn more about Vicki and her podcast? Visit her website at vickiweinberg.com where you can find links to her podcast and all her other work.…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 3 Signs You Have an Amateur Creator Mindset 30:55
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Play Later Play Later Lists Like LikedWe dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI tools like VoicePal to the power of a good title and a solid idea dump in Trello, this episode is packed with practical mindset shifts to help you create more consistently—and more confidently.…
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PodCraft | How to Podcast & Craft a Fantastic Show
With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.…
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PodCraft | How to Podcast & Craft a Fantastic Show
The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI. Key points from our conversation: Search behaviours have been changing gradually - Google has long provided direct answers for weather, sports scores, currency exchange, etc. Content in the "middle ground" struggles most - generic, shallow content that doesn't fully answer questions. The "barbell approach" to content creation: Focus on either high-utility, data-rich content OR uniquely human content (stories, experiences, opinions) Distribution is becoming decentralized - YouTube, TikTok, and Reddit are becoming search engines in their own right. Recommendation algorithms are replacing traditional search in many contexts. Content sites aren't dying, but their role is evolving more toward conversion rather than discovery. We also touched on how podcasting fits into this changing landscape, discussing the trend toward video podcasting while acknowledging the unique advantages of audio-only formats. 5 key takeaways: Adapt your SEO - Keep the fundamentals but optimize for snippets and AI summaries Diversify discovery channels - Don't put all content eggs in one basket Build your owned audience - Email newsletters are rising again for good reason Pick your side of the barbell - Expert structured content OR human stories and experiences Be loud and unmistakably human - Personality matters more than ever…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 Our Episode Titles Are Better Than Yours - Here’s Why 44:07
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Play Later Play Later Lists Like LikedA great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more clickable. Whether you’re aiming for curiosity, emotion, or problem-solving, these strategies will help you craft titles that drive engagement and grow your podcast. Also Mentioned Want to work with us? Get in touch Podcraft Pointers newsletter (full WHISPER TITLES guide will be emailed out next week!)…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 Podcast Launch Hype Is a Distraction—Focus on This Instead 36:14
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Play Later Play Later Lists Like LikedIt’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books. After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all. In this episode, we talk about why, before going on to dispel three common podcast launch myths. Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and techniques genuinely move the needle and are well worth your time and attention. Mentioned in This Episode Work with us 14 ways to collaborate with other creators 6 tried and tested content frameworks…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 Why You Don't Need to Spend More Than $50 on Podcast Gear! 1:06:49
1:06:49 Play Later Play Later Lists Like Liked1:06:49
Play Later Play Later Lists Like LikedThere are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format. The Cost of Podcast Equipment in 2025 Need Help With Your Podcast?…
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PodCraft | How to Podcast & Craft a Fantastic Show
If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 How Much Could I Earn From Podcast Sponsorship as an Indie Creator? 42:31
42:31 Play Later Play Later Lists Like Liked42:31
Play Later Play Later Lists Like LikedWe'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads. Podcast Sponsorship: The Ultimate Guide How to Make a Podcast Media Kit The Podcraft Academy…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 16 Podcasting Myths Dispelled (+ Remote Recording Tools Tested!) 49:07
49:07 Play Later Play Later Lists Like Liked49:07
Play Later Play Later Lists Like LikedA bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process. We recorded segments with Squadcast , Riverside , Alitu , Iris , Cleanfeed , Zoom , Streamyard , and Zencastr . Also mentioned: The Podcraft listener survey The IndiePod Community Why video can't and won't replace audio in podcasting What's the best day of the week to release a podcast episode? Podcast industry statistics Average podcast downloads Data on desired episode length How to do effective podcast sponsorship How to grow a podcast without social media Minimum effective podcast editing…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 The 400+ Episode Streak Podcaster: Mindset, Workflow + Building a Business Behind It 53:47
53:47 Play Later Play Later Lists Like Liked53:47
Play Later Play Later Lists Like LikedIn this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production. Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere. Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time. Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088 And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet. Chapter List 00:00 - Introduction and Matty's Background 02:05 - Mindset for Consistent Podcasting 07:19 - Building Systems and Team Management 17:43 - Content Repurposing Workflow 23:39 - Business Model Behind the Podcast 34:01 - YouTube Strategy Discussion 43:36 - Content Volume and Platform Choice 52:30 - Wrap-up and Resources…
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PodCraft | How to Podcast & Craft a Fantastic Show
1 Everything You Need to Know About Making a Podcast Trailer 37:21
37:21 Play Later Play Later Lists Like Liked37:21
Play Later Play Later Lists Like LikedAn effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one? Mentioned The Podcraft Listener Survey IndiePod Community Podcast Trailers Guide Rephonic Audience Graph…
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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