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RS338 - How to price your expertise without undervaluing yourself
Manage episode 478155303 series 3560654
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Anna enters the complex realm of pricing for independent experts. Discover why aligning your pricing with your expertise is crucial not just for your bottom line, but also for your professional identity and positioning. This episode is a must-listen if you’re grappling with how to price your services effectively and confidently.
Key takeaways:
The Emotional Aspect of Pricing: Pricing is not just about numbers; it's a reflection of your self-concept, boundaries, and the role you perceive in your client relationships.
Pitfalls of Hourly Pricing: Charging by the hour can penalise efficiency and keep you stuck in an employee mindset, rather than being the strategic advisor you aim to be.
Value-Based and Outcome-Based Models: Consider shifting towards pricing models that reflect the value of your work and the outcomes for the client, which can provide more fair compensation for your expertise.
Transforming Your Pricing Approach: Use your pricing to tell a story about your positioning and impact. Avoid undercharging by anchoring your fees to the real benefits and ROI you deliver.
Practical Steps for Pricing Confidence: Calculate a minimum engagement threshold and consider offering tiered or package pricing to better reflect the total value and scope of your work.
Want to dig deeper? Download the free Intentional Business Audit to reflect on what’s working, and what needs to shift.
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