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How CEOs Can Get More Involved in Marketing—And Why They Should
Manage episode 478339423 series 3656399
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https://youtube.com/@CoworkingMarketing
Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️
https://coworking.marketing/resources
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Connect with Kevin
Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/
Connect with Taylor
Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/
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Sir Richard Branson has more social media followers than Virgin does. Cristiano Ronaldo has more followers than all the Premier League football clubs combined.
Why?
Because people follow people more than they follow brands.
That’s what this week’s episode is all about: why coworking CEOs and founders should get involved in the company's marketing—and how to do it.
In this episode, we discuss:
- How founder visibility builds trust and credibility
- Why this matters when your audience is considering a management agreement, signing a lease, buying a franchise, or joining a community
- What types of coworking businesses this works for
- How to measure the ROI of building your profile as a CEO/owner
- What you can do to get involved in the marketing process
Also:
- Kevin breaks down the power of just showing up
- We share a few book recommendations that will help you wrap your mind around building your profile as a business leader
- Taylor shares how storytelling plays into category creation
- We both agree that most people are overthinking it—and underutilizing it
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About 2 Marketers and a Coworking Podcast
Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.
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