An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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188: When Rebrands Flop ☹️
MP3•Episode home
Manage episode 478366835 series 2870247
Content provided by Audioboom and Smell Ya Later. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and Smell Ya Later or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)
191 episodes
MP3•Episode home
Manage episode 478366835 series 2870247
Content provided by Audioboom and Smell Ya Later. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audioboom and Smell Ya Later or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The chat around the frag-o-sphere as of late has been steaming about Boy Smell's big rebrand. It's been called everything from Temu-ified to TikTok-bait. And aside from our thoughts about it (of which they exist in abundance), we wondered what rebrands are for, when are they successful, and what do brands owe their audience?
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
[What we smell like today: Montale Arabians Musk, Fugazzi Vanilla Haze]
We're hosting a Scent Swap at Talea in Williamsburg on May 7th from 6-9pm. It's free with RSVP. Bring at least one fragrance to swap and enjoy the bevs and snacks from our host.
🌐 Find more info, episodes, and merch at Smellyalater.live
☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.
📱 Follow us on Instagram @smellyalater.mp3
💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)
191 episodes
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