RS337: Building AI Native SaaS w/ Jordan Gal

Rogue Startups

Today, Craig chats with Jordan Gal from Rosie about starting a business centered solely on AI. While many of us use AI to help with our work tasks and streamline certain jobs, Jordan’s whole business is AI. They discuss how you and your customers can use AI, what it’s like to start a company right now, and what AI is doing to SaaS.

Rosie creates a new option for small businesses. Previously, the only way to handle phone calls during work hours was through voicemail or an answering service. Rosie offers a new option in that market: an AI can answer the phone for you and handle the tasks needed for these calls, whether it’s taking messages, sending messages out, or talking to clients.

Highlights from Craig and Jordan’s conversation:

• Non-technical CEOs sympathize more with customers
  • Jordan views his engineering company as customers see their product
  • Because of this, he knows how Rosie helps businesses run better
• Using AI to help the customer understand their data vs building a product that was not possible before AI
• Create milestones for the team when creating a brand-new product
  • Jordan tells his team to work as if they are onboarding 100 customers a day
• Dealing with customers that have different knowledge bases of your type of product
  • Remove marketing fluff to speak plainly to possible customers
  • If you provide the customer with something they truly need and get value from, they will find ways to deal with those roadblocks
• Conversion versus usage numbers: how to avoid churn
  • Freemium and usage-based trials
• What AI has done to SEO: people are led to video and YouTube
• Software in the AI era
  • Now is a good time to bootstrap; it is not a good time to raise money
• Everything you do has to have leverage

Takeaways and Vision:

Everything in technology is time-sensitive because tech improves and evolves so fast. Rosie shows us that AI can do much more than just answer questions, run some numbers, and analyze data. Whether you’re using AI to help your business run better, or if you’re creating the next AI tool, now is the time to embrace this technology.

Resources and Links from This Episode:

• Rosie

• Jordan on Twitter/X

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Do you have any comments, questions, or topic ideas for future episodes? Do you have any interesting or unique AI stories or experiences to share? Feel free to reach out to me:

• Twitter: @TheCraigHewitt
• LinkedIn: Craig Hewitt
• Email: [email protected]