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167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
Manage episode 478789689 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue.
You’ll learn:
- Why 40% of your traffic might be misattributed,
- how to implement self-reported lead source fields the right way,
- and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.
More about:
ClearPivot: https://www.clearpivot.com/
Databox: https://databox.com/
Newsletter: https://databox.com/newsletter
193 episodes
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Manage episode 478789689 series 1848080
Content provided by Metrics & Chill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metrics & Chill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue.
You’ll learn:
- Why 40% of your traffic might be misattributed,
- how to implement self-reported lead source fields the right way,
- and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.
More about:
ClearPivot: https://www.clearpivot.com/
Databox: https://databox.com/
Newsletter: https://databox.com/newsletter
193 episodes
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Similar to Metrics & Chill - Predictable Growth for B2B
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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