How To Find Use Cases to Use AI to Automate Ops Tasks with Tarun Arora

Ops Cast

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Feeling swamped by marketing operations busy work?

AI-powered automation can help you reclaim your time — but knowing what’s real versus hype isn’t easy.

In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.

You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.

Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.

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Chapters

1. Introduction to Tarun and RevCrew (00:00:00)

2. Tarun's Career Journey into Marketing Ops (00:02:10)

3. Understanding AI vs. Automation (00:04:46)

4. AI Agents and Business Applications (00:08:56)

5. Identifying High-Value AI Use Cases (00:18:05)

6. Real-World Marketing Ops AI Applications (00:28:50)

7. AI Implementation Advice and Closing Thoughts (00:40:35)