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Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610)

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Manage episode 480009482 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insider22, a membership community for paddle industry professionals. The conversation explores the challenges of personal branding for athletes and the growth potential of paddle as an emerging sport.

Key points:

1. The importance of authenticity and personality in athlete branding

2. The unique opportunity to shape paddle's image as a new sport in many markets

  continue reading

614 episodes

Artwork
iconShare
 
Manage episode 480009482 series 35092
Content provided by Minter Dial and Evergreen Podcasts | Minter Dialogue. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minter Dial and Evergreen Podcasts | Minter Dialogue or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insider22, a membership community for paddle industry professionals. The conversation explores the challenges of personal branding for athletes and the growth potential of paddle as an emerging sport.

Key points:

1. The importance of authenticity and personality in athlete branding

2. The unique opportunity to shape paddle's image as a new sport in many markets

  continue reading

614 episodes

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