Meet the Artist Running a $2M Online Business

The Art of Selling Online Courses

Send us a text

🔗 FREE Customer Avatar Course: Email me at [email protected] with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better.
In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly.
We dive into her Facebook ad strategy (spending $50K to make $55K in front-end sales), why her $150/month membership works so well, and how she discovered that "charging more gets you better customers." Florence is refreshingly honest about the struggles, sharing that "when something works is the worst moment to go take a vacation" and how she tests everything constantly. If you're building a course business or thinking about adding a membership, you don't want to miss this one.
🔗 Check out Florence's website at https://www.wealthierartist.com/free-teach-online-training

Chapters

1. Breaking Artist Stereotypes (00:00:00)

2. Finding Your Teachable Moment (00:02:12)

3. The Skills Behind Course Success (00:04:58)

4. Understanding Your Customer Avatar (00:11:17)

5. Building Traffic Through Facebook Ads (00:17:38)

6. Email Marketing and Sales Strategies (00:21:32)

7. Membership Models vs One-off Courses (00:28:17)

8. Testing and Adapting Your Business (00:36:33)

9. Final Thoughts on Passion Businesses (00:47:23)