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Monumental Impact: Barbara Hunter on NSPRA & School Communications
Manage episode 481157635 series 3230765
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In this episode of the Content Generation Podcast, we’re joined by Barbara Hunter, APR, Executive Director of NSPRA (the National School Public Relations Association). A lifelong advocate for public education, Barbara’s journey began in the front office of her local elementary school, where her mother worked as the school secretary. That early exposure to education, paired with a passion for supporting educators and elevating public schools, sparked a career in public relations and strategic communication. With decades of experience—including serving as assistant superintendent of communications for Virginia’s Fairfax County Public Schools (one of the largest districts in the country)—Barbara brings unique insight to her role at NSPRA.
Barbara shares how her career path prepared her for what she calls the pinnacle of her professional life: leading NSPRA. Under her leadership, the organization has grown significantly in size, scope, and impact—guided by a mission-focused strategic plan and a commitment to supporting school communicators. She emphasizes the value of creating safe, connected spaces for professionals facing high-pressure challenges, whether through national and local events, ongoing strategic alignment, or NSPRA Connect, the organization’s online community.
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