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Ultimate Startup Growth Playbook, Using AI to Automate Operations | Sam Ross, Numeral
Manage episode 481356240 series 3489338
Content provided by Turner Novak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Turner Novak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sam Ross is the Co-founder and CEO of Numeral.
This conversation is a master class on all things growth at the zero to one stage. We talk early growth lessons from Airbnb, and stories from being one of the largest, earliest Facebook advertisers.
We get into working backwards from pockets of strong demand to find business ideas, how to establish early social proof around your product, why you shouldn’t hire a growth person as your first growth hire, how he raised Numeral’s Series A in four days, and why sales tax is so complicated and how they’re using AI to make it easy.
Timestamps:
(3:03) Why sales tax is so complicated
(8:06) Running crazy Facebook ads in 2013
(11:58) Why you need to be aggressive on new growth channels
(16:55) How strong retention unlocks massive businesses
(18:24) Using pockets of demand to find business ideas
(21:34) Balancing performance vs brand marketing
(25:45) How to build a brand from scratch
(29:11) When cold outbound actually works
(36:18) Building early social proof around your product
(43:33) Don’t hire career growth people for growth roles
(49:31) Lessons building a jewelry business doing $30m in revenue
(58:44) How the 2018 Wayfair v South Dakota decision led to Numeral
(1:05:04) Hacking an early product together with spreadsheets
(1:07:32) Automating the product
(1:15:26) What happens if you don’t pay sales tax
(1:20:41) How Numeral uses AI and LLMs internally
(1:26:41) How to compete against non-technical incumbents
(1:32:57) Why they raised VC for Numeral
(1:38:19) Raising a Series A in four days
(1:45:43) How big can a sales tax company really be?
(1:48:55) Creating a better global tax system
(1:54:31) How San Francisco is losing its soul
Referenced
Check out Numeral: https://www.numeralhq.com/
South Dakota v Wayfair: https://en.wikipedia.org/wiki/South_Dakota_v._Wayfair,_Inc.
Follow Sam
Twitter: https://x.com/SpamRoss
LinkedIn: https://www.linkedin.com/in/sambross/
Follow Turner
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak
Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
92 episodes
Share
Manage episode 481356240 series 3489338
Content provided by Turner Novak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Turner Novak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sam Ross is the Co-founder and CEO of Numeral.
This conversation is a master class on all things growth at the zero to one stage. We talk early growth lessons from Airbnb, and stories from being one of the largest, earliest Facebook advertisers.
We get into working backwards from pockets of strong demand to find business ideas, how to establish early social proof around your product, why you shouldn’t hire a growth person as your first growth hire, how he raised Numeral’s Series A in four days, and why sales tax is so complicated and how they’re using AI to make it easy.
Timestamps:
(3:03) Why sales tax is so complicated
(8:06) Running crazy Facebook ads in 2013
(11:58) Why you need to be aggressive on new growth channels
(16:55) How strong retention unlocks massive businesses
(18:24) Using pockets of demand to find business ideas
(21:34) Balancing performance vs brand marketing
(25:45) How to build a brand from scratch
(29:11) When cold outbound actually works
(36:18) Building early social proof around your product
(43:33) Don’t hire career growth people for growth roles
(49:31) Lessons building a jewelry business doing $30m in revenue
(58:44) How the 2018 Wayfair v South Dakota decision led to Numeral
(1:05:04) Hacking an early product together with spreadsheets
(1:07:32) Automating the product
(1:15:26) What happens if you don’t pay sales tax
(1:20:41) How Numeral uses AI and LLMs internally
(1:26:41) How to compete against non-technical incumbents
(1:32:57) Why they raised VC for Numeral
(1:38:19) Raising a Series A in four days
(1:45:43) How big can a sales tax company really be?
(1:48:55) Creating a better global tax system
(1:54:31) How San Francisco is losing its soul
Referenced
Check out Numeral: https://www.numeralhq.com/
South Dakota v Wayfair: https://en.wikipedia.org/wiki/South_Dakota_v._Wayfair,_Inc.
Follow Sam
Twitter: https://x.com/SpamRoss
LinkedIn: https://www.linkedin.com/in/sambross/
Follow Turner
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak
Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
92 episodes
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Similar to The Peel with Turner Novak
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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