How Colorado’s small outdoor businesses are coping with pressure from Trump’s threatened tariffs

In The NOCO

#Daily News #News #KUNC Digital #Northern Colorado

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 9:14

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When people speculate about fallout from President Trump's threatened tariffs, they often talk about how tariffs on steel could drive up car prices, or how tariffs on some food products or imported wines will drive up prices at the store.

But tariffs are hitting some small outdoor recreation businesses in Colorado especially hard. Think about the price of a stand-up paddleboard or a ski jacket almost doubling. And some companies that sell Colorado-made products in other countries are cancelling orders altogether.

Colorado Sun reporter Jason Blevins recently spoke with the owners of several small outdoor companies about how the tariffs are hitting their bottom line. He talked with Erin O’Toole about how they’ll try to cope in the coming months amid the uncertainty.

The Mountain West News Bureau’s Rachel Cohen also reported on how tariff hikes could impact companies that make and sell outdoor gear. Find that story here.

* * * * *
Sign up for the In The NoCo newsletter: Visit KUNC.org
Questions? Feedback? Story ideas? Email us: NOCO@KUNC.org
Like what you're hearing? Help more people discover In The NoCo by rating the show on your favorite podcast app. Thanks!
Host and Producer: Erin O'Toole
Producer: Ariel Lavery
Executive Producer: Brad Turner
Theme music by Robbie Reverb
Additional music by Blue Dot Sessions
In The NoCo is a production of KUNC News and Community Radio for Northern Colorado.

698 episodes

In The NOCO

How Colorado’s small outdoor businesses are coping with pressure from Trump’s threatened tariffs

In The NOCO

published about a year ago

MP3•Episode home

The Mountain West News Bureau’s Rachel Cohen also reported on how tariff hikes could impact companies that make and sell outdoor gear. Find that story here.

698 episodes

#Daily News #News #KUNC Digital #Northern Colorado

All episodes

In The NOCO

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