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Beatrice Gutknecht: Queen Of Brand Strategy Consulting

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Manage episode 481970813 series 3270403
Content provided by Luke Jean-Louis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luke Jean-Louis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.

Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch.

-how she became a consultant

-her competitive advantage

-the best ways to network and get referrals

-advice she gives to those who aspire to be consultants

-how to find a great consultant

-essential life lessons

-book/author recommendations

-and more

Put this "Center of Influence" in your network. Please connect with Beatrice at:

linkedin.com/in/beatricegutknecht⁠

⁠badasserybyb.com ⁠

⁠podcasters.spotify.com/pod/show/the-art-of-branding⁠

⁠https://calendly.com/d/cj8c-vb5-xvy⁠

[email protected]

  continue reading

129 episodes

Artwork
iconShare
 
Manage episode 481970813 series 3270403
Content provided by Luke Jean-Louis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luke Jean-Louis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.

Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch.

-how she became a consultant

-her competitive advantage

-the best ways to network and get referrals

-advice she gives to those who aspire to be consultants

-how to find a great consultant

-essential life lessons

-book/author recommendations

-and more

Put this "Center of Influence" in your network. Please connect with Beatrice at:

linkedin.com/in/beatricegutknecht⁠

⁠badasserybyb.com ⁠

⁠podcasters.spotify.com/pod/show/the-art-of-branding⁠

⁠https://calendly.com/d/cj8c-vb5-xvy⁠

[email protected]

  continue reading

129 episodes

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