#66 Brad Laporte, How to Solve the World’s Plastic Problem

The Cafe on the Edge of the World Podcast

On this episode, I sit down for a truly fascinating conversation with the CEO of WinCup Holdings, the parent company of Phade Straws, which is changing the way the world uses plastic, one straw at a time.

We have a great discussion about eliminating one of humanity's biggest problems, plastic pollution. Our topics include; an overview of the incredible Phade straw and why it's a completely sustainable replacement for plastic, why WinCup chose to be a leader in plastic innovation rather than continue down the path of pollution, how their innovations started with a simple epiphany of “there has to be a better way”, the trials and tribulations of developing Phade straws, the importance of creating a brand that customers want to share and root for, the unintended consequences of innovation including how Phade is helping restore coral reefs, what the future of the plastic industry looks like, and so much more! You will walk away genuinely amazed and inspired, I promise.

To learn more about Phade straws please visit: https://www.phadeproducts.com/

Watch Phade straw biodegrade here: https://www.youtube.com/watch?v=oA5e-CqDNeg

To connect with Phade on instagram please visit: https://www.instagram.com/phade.products/

To learn more about Phade’s parent company WinCup, please visit: https://wincup.com/